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The Social Entrepreneurship & Innovation Podcast

Sep 28, 2021

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For this episode of the Social Entrepreneurship and Innovation Podcast, Cory interviews Brett Jenks, the chief executive officer (CEO) of Rare, which is an organization that is dedicated to utilizing behavioral insights to effectively encourage individuals to take action to help the environment.

Environmental concerns, such as climate change, can often feel so monumental that one person’s actions seem trivial. However, individual actions can have a major impact, especially when they converge into collective action. This post will explore why individual actions matter and how utilizing behavioral science can improve the effectiveness of sustainability campaigns.

In our Episode with Brett, we discuss: 

  • Why is individual action important for sustainability?
  • What does it take to actually change behavior?
  • Common social science tools that effect change

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