Apr 30, 2019
Paul Bain is both the CEO and “Chief Tea Captain” at JusTea, where a group Canadians have partnered directly with Kenyan tea farmers to provide ethical, sustainable (and delicious!) fair trade tea.
On this Grow Ensemble Podcast, Paul shares the origin story of JusTea, telling how a 2012 trip to Africa with his dad inspired this business idea to both provide this high-quality, antioxidant-rich tea to an audience in North America, while at the same time creating sustainable employment for Kenyan tea farmers.
Since starting Justea in 2012, these folks have racked up the accolades and impact:
Paul and the JusTea team have truly found a balance between providing an excellent product while making a considerable impact.
Check out our conversation to find out how they’ve achieved this balance as well as:
Check out full show notes here: https://growensemble.com/justea-paul-bain