Apr 23, 2020
Full #ReadEnsemble Review & Write-Up:
https://growensemble.com/let-my-people-go-surfing/
Better World Weekly Newsletter:
When the waves are good, surf. When there’s powder on the mountains, ski.
Patagonia Founder Yvon Chouinard didn’t set out to be a businessperson. As he mentions in this very book, Let My People Go Surfing, he grew up wanting to be a fur trapper.
Despite, or perhaps because of this fact, he’s responsible for starting what would ultimately become one of the most successful and well-regarded outdoor clothing brands in existence.
In this book, Let My People Go Surfing: The Education of a Reluctant Businessman, he shares the history of his life, early days of Patagonia, and coming to terms with his “profession” as a person in business.
With a summary, key quotes, and lessons learned, let’s dive in to this #ReadEnsemble write-up.