Full #ReadEnsemble Review & Write-Up:
Better World Weekly Newsletter:
When the waves are good, surf. When there’s powder
on the mountains, ski.
Patagonia Founder Yvon Chouinard didn’t set out to be a
businessperson. As he mentions in this very book, Let My
People Go Surfing, he grew up wanting to be a fur
Despite, or perhaps because of this fact,
he’s responsible for starting what would ultimately become one of
the most successful and well-regarded outdoor clothing brands in
In this book, Let My People Go Surfing: The Education
of a Reluctant Businessman, he shares the history of his life,
early days of Patagonia, and coming to terms with his “profession”
as a person in business.