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The Social Entrepreneurship & Innovation Podcast

Apr 23, 2020

Full #ReadEnsemble Review & Write-Up:

Better World Weekly Newsletter:

When the waves are good, surf. When there’s powder on the mountains, ski.

Patagonia Founder Yvon Chouinard didn’t set out to be a businessperson. As he mentions in this very book, Let My People Go Surfing, he grew up wanting to be a fur trapper. 

Despite, or perhaps because of this fact, he’s responsible for starting what would ultimately become one of the most successful and well-regarded outdoor clothing brands in existence. 

In this book, Let My People Go Surfing: The Education of a Reluctant Businessman, he shares the history of his life, early days of Patagonia, and coming to terms with his “profession” as a person in business.

#ReadEnsemble Rating: 


With a summary, key quotes, and lessons learned, let’s dive in to this #ReadEnsemble write-up.