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The Social Entrepreneurship & Innovation Podcast

Sep 17, 2020

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What is a "reluctant" entrepreneur? Many socially-focused entrepreneurs who label themselves as reluctant fear a removal from the company’s original purpose. This hesitancy doesn’t make any entrepreneur less passionate about their product, it, instead, showcases an entire element of sustainable development: care for the planet, people, and supply chains

Caroline Duell, CEO of All Good Products, is an excellent example of this. Recently, we got to speak with Caroline on an episode of the podcast, and in this episode, we're breaking down what it means to be a reluctant entrepreneur and how Caroline (and a few other well-known social entrepreneurs) have used their reluctancy as a tool to create a truly better-for-the-world business.

In the episode, we cover:

  • What it means to be a reluctant entrepreneur
  • How Caroline went from a climbing guide & massage therapist to small business owner
  • A few other examples of reluctant mission-driven entrepreneurs
  • 3 tips to turn reluctancy into fuel for a successful business

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