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The Social Entrepreneurship & Innovation Podcast

Jan 11, 2022

We often believe that people who are more successful than us have worked harder than us, and so hustle culture has become so ingrained in today’s workforce. But it doesn’t have to be this way! 

You would expect the three people involved in a fast-growing tech startup that’s doing north of a million dollars in revenue would be burning the midnight oil, but that is not the case. 

Today we are joined by SparkToro’s Marketing Architect, Amanda Natividad, and Co-Founder and CEO, Rand Fishkin, to talk about exchanging hustle culture for chill work. SparkToro is an audience research software program that helps brands discover what their audience reads, watches, listens to, and follows. 

Before co-founding SparkToro, Rand also co-founded the SEO software company Moz and wrote the book Lost and Founder about that experience. When he co-founded SparkToro, he did it with a very different approach. 

In this episode, we discuss the concept of chill work, how it differs from hustle culture, what goals and objectives look like when you embrace this mindset, and how to embrace it from the inside of an organization that does not. You’ll also hear more about what SparkToro does and how it may benefit you.

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📄 Full Show Notes - Links, Transcript, & More


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