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The Social Entrepreneurship & Innovation Podcast

Jul 9, 2019

We at Grow Ensemble are focused on getting more eyes on better businesses and better business people. How do we do that? In addition to walking clients through the Grow Ensemble Framework and providing courses like our accelerator, we like to share tips with people looking to introduce themselves to the SEO space and get them started improving their search engine performance on their own.

Search engine optimization is the practice of making your company’s website the most easily discoverable for Google. Why is this important? Well, of course we want our company to come up as the top search result when someone searches our company name—if they’re looking for us explicitly, we don’t want to miss that opportunity for them to engage with us. But we also want our company to come up as a top search result when someone searches keywords relevant to our services and products, or the issues our company solves. If our company may be able to provide what a searcher is looking for, we want to make it to the top of that list.

In this episode I go through the three principles of SEO that we at Grow Ensemble focus on with our clients. These are the most basic principles of SEO that you can start looking into for your own website to get an idea of how your company is doing in terms of search engine performance, and even start to take some next steps for improving your current Google results. I am more than happy to answer questions and give a deeper explanation to anything I talk about in this episode: just shoot me an email at

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